Bayerische Motoren Werke AG (BMW) Harvard Case Solution & Analysis

In 1992, BMW is trying to revive its position in the United States. In 1991, unit sales fell to 53,000 from 88,000 in 1987. New General Manager of North America said, multifaceted plan to turn the situation. "Hide
by Robert J. Dolan Source: Harvard Business School 22 pages. Publication date: April 02, 1993. Prod. #: 593082-PDF-ENG

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