LEGO has become one of the most successful companies in the toy industry. The case describes the gradual increase of Lego, a rapid decline and recent revival as to keep pace with the changing market. Central to the model is the ability to control LEGO find the right balance between growing through innovation, while remaining true to its core, and control of operational complexity. "Hide
by Jan W. Rivkin, Stefan Thomke, Daniela Beyersdorfer Source: Harvard Business School 23 pages. Publication Date: July 7, 2012. Prod. #: 613004-PDF-ENG
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