The case of the three series of cases, which includes the S-0110 and S-0111 examines the competitive strategies in a mature industry in the Asia-Pacific region, and is suitable for use in competitive dynamics, international business, or courses of business strategy. Port of Singapore government wanted to be a port in the world Call. Port of Singapore was a vibrant world and model the efficiency and quality of work. But, by the end of 2001, he had lost two major customers in new competitors, the port of Tanjung Pelepas (PTP), in neighboring Malaysia. In 2002, the Chinese shipper COSCO Pacific is considering a move to PTP. By 2003, the port of Singapore dismissed employees and tried to explain the reasons for dismissal. "Hide
by Ming-Jer Chen, Jin Leong Source: University of Virginia Darden School Foundation 19 pages. Publication Date: January 22, 2004. Prod. #: UV3903-PDF-ENG
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