Colgate-Palmolive Co.: The Precision Toothbrush Harvard Case Solution & Analysis

Colgate-Palmolive Company is considering how to position the new technology toothbrush, Precision. The case examines issues related to the launch of new products, and requires students to make a cost-benefit analysis of various options of positioning. "Hide
by John A. Quelch, Nathalie Laidler Source: HBS Premier Case Collection 24 pages. Publication Date: April 23, 1993. Prod. #: 593064-PDF-ENG

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