Online storage business Dropbox supplied remote-storage over the net of any type of computer file with file synchronization, sharing and backup. Using a freemium pricing strategy a fundamental service was free-of-charge a superior service was paid as well as, Dropbox grew into a company with 200 million users.
This case examines how Dropbox used freemium pricing to ease user referrals and merchandise adoption. A survey is provided of the cloud storage industry, including an overview of the biggest players and their pricing/service versions. Further, various freemium-based businesses across industries including revenue profiles and user conversion rates.
PUBLICATION DATE: November 12, 2013 PRODUCT #: 514053-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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