Asian Paints: Gaining Competitive Advantage Through Employee “Engage-meant” Harvard Case Solution & Analysis

The consumer business head of sales at one of India’s biggest paint businesses was anxious and worried related to the slumping rates of employee engagement at his firm.

On his behalf he remained responsive to the growing variety of criticisms about the employee's approaches and their strategy towards both work as well as the organization from people in senior management. As a seasoned business manager, he understood his responsibility towards understanding and addressing the organization's requirements and the differences between the employee's expectations.

PUBLICATION DATE: August 13, 2014 PRODUCT #: W14360-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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