Ponce de leon (pol) is a four-party negotiation activity in which a film studio is attempting to sign a leading celebrity to star in an upcoming picture.
The negotiation centers across the various intrinsic and extrinsic motivations underlying each of these party's strategy to the film, and therefore to the discussion. The exercise enables investigation of the dangers of "monetizing" different forms of extrinsic (e.g. Pay, prizes, status) and inherent (e.g. Love of the work, values) motivation.
PUBLICATION DATE: March 22, 2012 PRODUCT #: 912038-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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