Crossing the Line: Don Imus and the Rutgers Women’s Basketball Team Harvard Case Solution & Analysis

This was not the very first time that the regulars on his show along with Imus - which was nationally syndicated by CBS Radio and simulcast on MSNBC - had ed racial and sexual innuendo into their early morning banter.

"Imus in the Morning" had long been a show that switched serious dialog with prominent politicians and journalists with crass locker-room comedy and gibes directed at homosexuals, blacks, Jews, and other ethnic minorities, most of them figures in sports, amusement, or politics. This time would be different, although previously, Imus had weathered occasional demonstrations against his discourteous brand of comedy. His remark about the Rutgers team was picked up by a liberal media watchdog group and posted, on YouTube and, later, on its website, with an associated video clip.

Almost instantly, there was an outcry from leaders and black organizations, and calls for Imus to be fired. An apology by Imus did nothing to quiet critics, as individuals and other groups started to clamor for him to be taken off the atmosphere. Media coverage, spotty at first, enlarged as demonstration developed more vocal. In a little over a week, the controversy came to a head. With advertisers and critics unappeased by apologies as well as a two-week suspension, NBC, and CBS suddenly canceled the long-running show. HKS Instance Number 1920.0

PUBLICATION DATE: February 04, 2011 PRODUCT #: HKS120-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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