Social factor
The social factor plays a vital role in the sales and growth of the company. The social factors that impact the performance of the company includes population and growth rates, customer preferences, income and buying habits of the customers. The sales of the company increase as the purchasing power of the company increase the preferences and lifestyle.
Technological factor
The most important advantage of globalization is the progression in the technology. Apple Inc. has highly invested in its research and development. In addition to this the products of the company are at the upper of innovative products standing in the industry as the company continuously innovate its products by using the latest technology. The company grosses the gain of evolving technology around the world by introducing new and innovative products in the markets that leads the industry.
Environmental factor
As the company is expanding its market day by day so the environmental factor is an important factor to concern of the company. The weather, climate change, air and water pollution are some environmental factors that impact the company. The law regulating environmental pollution is another factor that company face in order to expand its business activities and operations.
Legal factor
Legal factor is an important factor that is always the biggest concern to any company. There are many different legal requirements that Apple should consider after entered into any new market segment. The company is subjected to various legal rules and regulations from the government that affects both its operations and sales in the international and domestic level. Other legal factor that the company faced includes patent, tax requirements and employment law.
Marketing Mix
Marketing mix is the business tool that is used by the marketers to promote its brand or product in the market.
Product
Apple Inc. offers Variety of different products, both in domestic and worldwide level in order to fulfill the needs. The company continuously innovating its products from the model, the design of the new and quality product features in order to fulfill the demands of the customers. The products of the company include portable customer, iPod, iPad, iPhone, iTunes, software and other digital storage devices,
Price
The Apple Inc. pricing strategy based on premium base pricing. The company after the introduction of some initial products has reduced its prices. The company uses premium based pricing strategies for its product range. The growing market of the digital and electronic products gave Apple a substantial encouragement to reduce its prices of various products to its lowest possible limit in order to gain maximum market share. The company is well known and quality brand that do not compete on the bases of price.
Place
The place mainly comprises of the distribution channels and it is a significant element in the marketing mix because it is important for customers to have the right product at the right time. The Company offered its product in a wide range around the world with the aim to meet the expectations of their customers.
Promotion
The company had expanded multimillion-dollars into its effective marketing activities. The company has very competitive marketing strategies as they respond to their target market needs and demand at the appropriate time. The company uses an effective and simple way to promote its products by demonstrating all their products to the general customers so that they experience and know their product quality.
Customer Analysis
The customer analysis is an important element to the success of any products. As the profitability and growth of any company depend upon the satisfaction and expectation level of the customers. Apple Inc. has the greatest customer loyalty as it has continuously innovated its product and made changes in the company rules in order to meet the expectation level of the company by introducing unique products in the industry as compared to its rival. As the customers are getting awareness they are becoming more concerned about the quality and the design of the products so by understanding the needs of the customers Apple has increased their satisfaction level.
Competitor Analysis
The company has the leading brand position in the industry as compared to its competitors. The company is facing intense competition from the various companies that are competing against the Apple in the wide range of product categories. The Company is threatened by aggressive opposition in all areas of its business and the market segments for the company’s product and services are greatly competitive. The major competitors of the company include IBM in personal computers, Microsoft at software,Amazon.com,welmart.com. Google, Samsung, Nokia, HTC, LG electronics and some other companies. These competitors are taking away the market shares of the company in the industry and creating new challenges for the Apple...............................
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