Gorenje D.D.: Evolution or Revolution Harvard Case Solution & Analysis

After a popular leader, such as e-Jo Stan, President Gorenje dd, Slovenia's largest household appliances manufacturer, is always a challenge. This is a legendary figure led Gorenje, on the verge of bankruptcy in 1991 to its current position as the eighth largest producer of household appliances in Europe. Successor to the camp in the Franjo Bobinac, young leader, who was second on the team in Stani for five years, was to lead the company to the country's accession to the European Union. This meant a change in the competitive environment and the need for internal organization willing to change to achieve this competitive challenge. Students have to put yourself in a position Bobinac, it runs on a clear vision and strategy for the future. How great is it a window of opportunity? Will he be able to implement its strategy before the window closed on it? Can the company sustain serious changes without losing staff or purchased? What would it take for the company to follow his leadership as they did to the camp? Survival mentality was enough to climb to the purpose of the fifth position in Europe by 2006? Can the organization evolve or change require no less than a revolution? "Hide
by Lynn Isabella, Hatem Hatem, Nenad Filopovic, Gerry Yemen Source: Darden School of Business 22 pages. Publication Date: January 20, 2006. Prod. #: UV1435-PDF-ENG

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