American Medical Association-Sunbeam Deal (C): The Denouement Harvard Case Solution & Analysis

American Medical Association-Sunbeam Deal (C): The Denouement  Case Solution

Sunbeam sued the AMA to comply with the contract or to cover the damages. The fracas resulted in the firing of the top three executives of AMA.An investigation was began by the AMA into the episode. As an effect of the failed deal, the CEO of the AMA stepped down, and the AMA is cost an estimated $16 million by the unsuccessful deal. A rewritten version of an earlier instance.

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

PUBLICATION DATE: September 20, 2001 PRODUCT 2001 PRODUCT #: 802091-HCB-ENG

 

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