As Facebook top one billion publication users in October 2012, the online social network sustained to confront questions about how best to monetize its surging traffic. The business could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third party programmers create and distribute their own programs.
After an extremely anticipated yet mostly unsatisfactory initial public offering (IPO), Facebook's stock price steadily dropped. It became essential for the Facebook team to identify sustainable growth opportunities, especially as more of its user base got the website via mobile devices.
PUBLICATION DATE: March 19, 2008 PRODUCT #: 810S15-HCB-SPA
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
The on-line social network continued to confront questions about how best to monetize its soaring traffic as Facebook topped one billion monthly users in October 2012. The firm could invest further in new marketing products, which represented the bulk of the sales thus far, or concentrate on the Facebook Platform and help third party programmers distribute and create their own programs.
After an particularly anticipated yet mostly unsatisfactory initial public offering (IPO), Facebook's stock price steadily declined. It became essential for the Facebook team to identify sustainable growth opportunities, especially as more of its user base got the website via mobile devices.
As Facebook top one billion publication users in October 2012, the online social network sustained to confront questions about how best to monetize its surging traffic. The business could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third party programmers create and distribute their own programs.
After an extremely anticipated yet mostly unsatisfactory initial public offering (IPO), Facebook's stock price steadily dropped. It became essential for the Facebook team to identify sustainable growth opportunities, especially as more of its user base got the website via mobile devices.
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