Genpact Inc. – Business Process Outsourcing to India Harvard Case Solution & Analysis

In September 2004, the Chief Executive Officer (CEO) of General Electric Capital International Services (Gecis) is considering options for companies. , Located just outside New Delhi, India, Gecis was business process outsourcing (BPO) company. Gecis was established in 1997 as an offshore unit of General Electric Company (GE), and was a child. Earlier, in July 2004, GE got rid of 60 percent of its stake in Gecis resulting Gecis was no longer a subsidiary of GE, and thus seek, not-GE business. Within a few changes, it was a name change to Genpact Inc (Genpact). Personality change requires a bandwidth management, especially in the acquisition of new clients and business development. Also called for a revision of the business-BPO, as the product line to be delivered to independent customers. The Director-General has recognized the need to start negotiations with potential global customers. Each transaction will include a lot of difficulties in terms of geography, languages ​​and services. The Director General also knew that all clients were areas of concern, including the loss of control stability operations, savings goals, and cultural compatibility. Director General of wondering how to develop a strategy to attract customers for Genpact as it moved from being captured by independent service providers. "Hide
by Shi-Fen Chen, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 25 pages. Publication Date: 07 October 2009. Prod. #: 909M78-PDF-ENG

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