Novozymes: Establishing the Cellulosic Ethanol Value Chain Harvard Case Solution & Analysis

To optimize their effectiveness the color cases need to be printed in color. As the world's largest producer of industrial enzymes, Novozymes had invested greatly for several years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had found what it thought would eventually be a breakthrough product for the conversion of crop residues from corn into fermentable sugars for the production of motor fuels.But the dilemma was that the firm simply commanded one piece of the value chain.
Novozymes Establishing the Cellulosic Ethanol Value Chain Case Study Solution
If so, how much coordination effort would have to incorporate the various pieces, together with equipment and yeast suppliers? Or must Novozymes construct its own ecosystem? And if so, how much control should it retain at each level of the value chain?

PUBLICATION DATE: July 01, 2013 PRODUCT #: 614001-HCC-ENG

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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