By 2013, Google, while not a traditional producer of autos, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions.
Should Google continue to invest in the technology behind self-driving cars? Could Google's core applications-based and search business reap the benefits of self-driving car technology? Could Google compete, as big auto manufacturers begin to put money into automotive technology themselves? Was this investment of time and resources worth it for Google?
PUBLICATION DATE: January 02, 2014 PRODUCT #: 614022-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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