CEO John Seffrin decides to radically alter the strategy of the American Cancer Society. Increase the amount of Americans eligible for treatment and cancer prevention and the innovative Access to Care strategy relies on support to modify public procedure.
The new strategy brings with it significant political jeopardy. Leveraging an business with 3 million volunteers, this case depict how he adroitly transforms the association (structure, control systems, staff, common values, etc.) to carry out the new strategy.
PUBLICATION DATE: November 21, 2008 PRODUCT #: 109015-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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