ZINK Imaging: Harvard Case Solution & Analysis

"ZINK Imaging" describes the issues facing CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper.

ZINK Imaging Harvard Case Solution & Analysis

The case concentrates on the frameworks ZINK has used to decide which company associates to pick and which markets to target. Caswell contemplates changes to the venture model in an effort to speed product introduction to manage the business's burn rate and reach profitability. The context for the case is the certain demand of the company to raise an additional $25 million.

PUBLICATION DATE: September 23, 2009 PRODUCT #: 810050-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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