This case scenario enables a thorough scrutiny of the Amazon.com business model and its development from 1994 to 2001.
The case enables dialogue of how to turnaround leverage proprietary assets and the company, and ends with the firm poised on the brink of insolvency.
PUBLICATION DATE: July 15, 2008 PRODUCT #: 815S01-HCB-SPA
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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