Right Media considers strategies and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa.
Establishing standards is particularly challenging given the substantial and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing.
PUBLICATION DATE: December 18, 2008 PRODUCT #: 909032-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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