Kirk Myers, REI's manager of corporate social responsibility (CSR), has been tasked with finding a means to optimize the organization's rental application while minimizing its environmental impacts. After studying the data, he found that at times the rental application had major queuing difficulties - equipment was not available or wait times were not too short.
When crafting his recommendations, he'll need to take into consideration customer experience/service, inventory, earnings, waste, and usage implications. Students are requested to apply the news vendor model and VUT equation to find the very best option.
REI Rentals Case Study Solution
PUBLICATION DATE: January 01, 2013 PRODUCT #: W92C92-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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