Costs Hambrecht deals with a problem: should he accept a high profile customer for his online Dutch auction IPO? Should he look for other high profile customers like this, or should he attempt to work with those business on lower profile funding activities like secondary offerings?
The case provides a really various setting to use the theory of disruptive development, yet one in a market that may be rather familiar to numerous students
PUBLICATION DATE: March 08, 2010 PRODUCT #: 610065-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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