Gome: Going Public Harvard Case Solution & Analysis

Come on, the largest electronics retailer in China, is building a better rate on the stock exchange. Unlike many high-growth business in China, Gome has only modest funding needs. His charismatic and ambitious chairman Wong Kwongyu created an extensive retail network in China and successfully used trade credit providers and banks to Gome very cash generative business. The decision to go public has three inseparable components: why, where and how. Let's go there really are serious shortage of funds for its operations? If so, are there any alternatives other than a public offering? If not, what are other possible motives for the public? Given these considerations, financial and other, that the stock market is the best to list the shares on Gome? And between the IPO and the backdoor listing which option is best Let's go in terms of timing, cost, feasibility and risks? Assuming, Gome wants to go public through a backdoor listing, what is the process and how transactions structured? Finally, to Wong and his top managers, which will each select list to influence the future development of Let's go to the context of the planned deregulation of the market and the expected industry consolidation? "Hide
by Li Jin, Li Liao Source: Harvard Business School 17 pages. Publication Date: August 20, 2007. Prod. #: 208001-PDF-ENG

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