Describes the complex operations cruise industry. Located between the luxury cruise lines and mass-market celebrity is trying to find ways to build customer loyalty and increase profitability.
Taught in the second module of the course to regulate operation of the service, which is considered a model of sustainable design services (606-031). "Hide
by Francis H. Frey, Corey Hajim, Christian Hemphell Source: Harvard Business School 30 pages. Publication date: April 22, 2003. Prod. #: 603096-PDF-ENG
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