A123 Systems Powering a Sustainable Future: Strategizing in the Advanced Battery Market Harvard Case Solution & Analysis

A123 Systems productively went into the market with fresh technologies that had the possibility to transform the energy storage and electric battery businesses. CEO David Vieau needs to assess the street forwards, after opening the largest hybrid vehicle battery manufacturing facility in North America.

Should he struggle to expand a foothold in the commercial battery marketplaces that are established or pursue the company’s present assignment of being top contractor for grid storage and hybrid vehicles? Was he growing too fast or not? Was Asia a possible avenue for future growth, a source of menacing rivalry, or both?

PUBLICATION DATE: February 14, 2013 PRODUCT #: W93C02-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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