By 2010, TripAdvisor was the largest travel site in the world operating in 24 states and 16 languages, with listings for 455,000 resorts, 92,000 draws and 564,000 eateries in over 71,000 destinations world-wide. It would over 40 million reviews from 35 million exclusive monthly visitors who were giving 21 new reviews every minute. Known for its hotel reviews, TA expanded into worldwide markets, vacation rentals and flights like China.
Each of these expansion trails supplied new challenges in addition to unique opportunities. In August 2010, Stephen Kaufer, CEO, was debating the way to prioritize his growth plans for the organization.
TripAdvisor, Video Case Study Solution
PUBLICATION DATE: December 01, 2011 PRODUCT #: 512702-VID-ENG
This is just an excerpt. This case is about SALES & MARKETING
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