Note on Test Marketing Harvard Case Solution & Analysis

Test marketing is an essential element of marketing research. This technical note handle why test marketing is carried out and ways to do it. Subjects consist of test market design, option of test markets, length of test and analysis of outcomes.
Note on Test Marketing Case Study Solution

PUBLICATION DATE: November 20, 2009 PRODUCT #: 909A30-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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