Ferro Industries – Exporting Challenge in a Small Firm Harvard Case Solution & Analysis

The company's manufacturing facility was found in the National Capital Region of Delhi. The main products of ferro were rollforming machines, cut-to-length lines and slitting lines; the company was one of just three companies in Indian subcontinent catering to market for such commodities.

This case scenario raises two essential questions regarding Ferro's job as an exporter: Firstly, at what stage should an importer have to pay an exporter? Before receiving payment, second, should the exporter release consignment to the importer? The case scenario depicts the struggles of exporting and international entrepreneurship for a little company, taking into account payment danger, product pricing, deal making strategies, customer and promotional strategy -management strategies. Additionally, it addresses the complexities involved in the decision making process while exporting, too as outlining various conflict resolution methods for closing a deal effectively while considering the appropriateness of taking risks.

PUBLICATION DATE: January 09, 2012 PRODUCT #: W11620-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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