Search Engine Marketing (SEM) Harvard Case Solution & Analysis

Search engines are shop windows, giving exposure to our products and promoting our business. Not to make great use of them is to miss the opportunity to establish sales and brand. When a user conducts a search, the search engine shows the results it considers most important. On the one hand, it displays "organic" or "natural" results.

These appear in the midst of the results page and are not paid for by the firm. SEO techniques are used to optimize this kind of result. On the flip side, it displays paid results. To optimize this sort of result we use SEM techniques. In this technical note we shall focus we can use them to reach our business objectives and on sponsored links.

Search Engine Marketing (SEM) a case study solution

PUBLICATION DATE: December 31, 2011 PRODUCT #: IES422-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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