The instance illustrate a French cultural expertise along with an innovative business model offering wine to North American markets. Pupils are given a chance to learn about the challenges of a feasible wine export and travel experience company, animating a 1,000 year old chateau vineyard and farmhouse while development.
The case hints to an on-line, 15-minute video which comprise graphics of the Montlaur estate an interview with all the entrepreneur and excerpts about Guedelon Castle, a medieval construction job.
PUBLICATION DATE: January 24, 2012 PRODUCT #: W11769-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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