The case study presents the history of Amici’s East Coast Pizzaria, started by Peter Cooperstein and Mike Forter in 1987.
It allows students to evaluate the organization’s launching in terms of chance identification, together with assessing the organization’s scaling and growth strategy and alternatives: all in the context of entrepreneurial startup surroundings.
PUBLICATION DATE: May 01, 2013 PRODUCT #: CMR533-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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