Canada is turning into an increasingly multi-ethnic and several members of these groups initiate small retail companies. This case is an instance of one such situation. In 2006 and 2005, sales were flat and in 2007, sales fell by about 16 per cent. The owner was worried and wondered what action, if any, he should take.
While the troubles were certainly promoting oriented, their execution and suggestions were constrained by limited human and financial resources. Maps and demographic info for Montreal are offered. The instance was formed to disseminate students with issues related to advertising to ethnic groups, dealing with secondary data, defining a retail marketplace and developing a tactical plan for a small business operating under stern resource constrictions.
Princessa Beauty Products Case study Solution
PUBLICATION DATE: October 19, 2010 PRODUCT #: 910A18-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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