Arnold Worldwide: Volkswagen Ads from 1995-2000 Video Harvard Case Solution & Analysis

Volkswagen of America presents the situation in relation to the introduction of New Beetle. The car was presented at the Detroit auto show in January 1998 to rave reviews in the press, and the automotive industry gurus. Elizabeth Vanzura, director of marketing for Volkswagen of America, was a challenge converting this enthusiasm into sales. "Hide
Source: Video Supplement Publication Date: March 1, 2003. Prod. #: 503800-VID-ENG

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Arnold Worldwide: Volkswagen Ads from 1995-2000 Video

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