The case provides confidential information to students taking on the role of senior management Keurig, a startup that has developed an innovative "part of the package" brewing solutions, in the negotiation of technology licensing Green Mountain Coffee Roasters (GMCR). Negotiations will determine the royalty payable by Keurig GMCR, who will bear the capital costs, and determine whether GMCR provides exclusive distribution rights of Keurig's. "Hide
by Thomas R. Eisenmann, Shikhar Ghosh, James K. Sebenius Source: Exercise 3 pages. Publication Date: December 9 2011. Prod. #: 812102-PDF-ENG
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