Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig Harvard Case Solution & Analysis

The case provides confidential information to students taking the role of Green Mountain Coffee Roasters (GMCR) executives in negotiating technology licenses Keurig, a startup that has developed an innovative "part of the package" brewing solutions. Negotiations will determine the royalty payable by Keurig GMCR, who will bear the capital costs, and determine whether GMCR provides exclusive distribution rights of Keurig's. "Hide
by Thomas R. Eisenmann, Shikhar Ghosh, James K. Sebenius Source: Exercise 3 pages. Publication Date: December 9 2011. Prod. #: 812103-PDF-ENG

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Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

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