Since its founding in 1902, Bocconi was the institution with a dominant inside presence. The case considered now unfolding attempt to convert the Bocconi University in research powerhouse with ambitions to build a strong position among the leading business schools in Europe. The case provides a detailed analysis of the transformational journey Bocconi, and illustrates the problems of change of mentality most of the faculty. "Hide
by Giovanni Gavetti, Anna Canato Source: Harvard Business School 32 pages. Publication Date: July 7, 2008. Prod. #: 709406-PDF-ENG
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