American Well: The Doctor Will E-See You Now Harvard Case Solution & Analysis

Exactly what is subsequent for health care IT carrier American Well, whose ingenious Online Care innovation permits doctors to offer care to clients online in genuine time? Utilizing American Well's platform, clients with non-emergency health issues can interact with doctors online or by phone and get suggestions or perhaps a medical diagnosis without needing to go to the doctor's workplace. American Well's co-founders, Ido Schoenberg along with Roy Schoenberg, think this platform will decrease the expense of care shipment; produce brand-new revenue-earning chances for service providers; and add to a more effective, practical health care shipment system.

Is it too early to dedicate resources to marketing and establishing American Well's second-generation item, which assists in real-time connection in between main care doctors and professionals? In a wider sense, American Well's innovation resolves the financial barrier of time and location by linking excess supply (of doctor capability) with excess need (for client care). Should American Well continue to focus entirely on its main item and on ending up being the leader in the Online Care Industry?

PUBLICATION DATE: March 30, 2010 PRODUCT #: 510061-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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