Chronicles the growth and development of women's professional basketball. Particular emphasis is placed on the impact of Section IX, in 1996, women gold medal Olympic team, and the emergence of the American Basketball League (ABL). Structure and "basic business model" ABL described together with various sources of income. Encourages discussion of the conditions that contribute to women of professional sports in the late 1990s. "Hide
by Stephen A. Greyser, Natalie Zakarian Source: Harvard Business School 6 pages. Publication date: April 02, 1999. Prod. #: 599031-PDF-ENG
Related Case Solutions & Analyses:
Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market
The Britney Spears Universe: Social Media and Viral Marketing at its Best
If You cant beat them let them join: The Development of Strategies to Foster Consumers Co-Creative practices
PepsiCos Bid for Quaker Oats (D)
Mercy Corps: Positioning the Organization to Reach New Heights
Note on Biotech Business Development
Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart
Macau Gaming Revenues Are Out of Sight
From Protest to Power: The Education of Martin McGuinness
Regional Advertising Industry of New England
