Womens Professional Basketball and the American Basketball League Harvard Case Solution & Analysis

Chronicles the growth and development of women's professional basketball. Particular emphasis is placed on the impact of Section IX, in 1996, women gold medal Olympic team, and the emergence of the American Basketball League (ABL). Structure and "basic business model" ABL described together with various sources of income. Encourages discussion of the conditions that contribute to women of professional sports in the late 1990s. "Hide
by Stephen A. Greyser, Natalie Zakarian Source: Harvard Business School 6 pages. Publication date: April 02, 1999. Prod. #: 599031-PDF-ENG

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