AMAZON ADDRESSING SHOPPER’S HEURISTICS AND BIASES Harvard Case Solution & Analysis

AMAZON ADDRESSING SHOPPER’S HEURISTICS AND BIASES Case Solution

This will also assist the readers and the relevant stakeholders in realizing and comprehensively understanding the strengths and weaknesses that persist within the operations and business culture of the organization in the markets.

The comprehensive analysis of the topic will also assist the senior management of the company in comprehensively understanding the opportunities and threats that might be generated towards the entity after implementing the required feasible adjustments in the approaches, strategy and operations of the organization in the markets where the business operates.

AMAZON COMPANY:

The organization Amazon Company is basically an e-commerce organization that offers services and a wide range of products to the customers in the respective target markets where it operates. The organization is based in the U.S; which is the home country of the company and one of the most important and major markets from where it generates its revenues and profit margins. While overall the business operates in numerous diverse markets that include the developed and the developing regions.

Due to this reason the senior management of the company has segregated the e-commerce operations of the organization in terms of the regions and the markets it operates. This segregation of the operations of the organization can be classified as a virtual divisionalization of the operations of the organization based upon the markets it operates and attends.

The product offerings of the organization is also quite comprehensive and diverse; which varies from basic equipment's to online bookstore and several others including cloud computing.

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BACKGROUND AND PRODUCT OFFERINGS OF THE COMPANY:

The development and growth of the business as a profit oriented company can be directly traced and interlinked with the development and growth of the internet among the populations of the markets where the business operates presently. Both of them; the internet and the Amazon organization have benefited and supplemented each other in their growth and development.

The analysis of the organization and the comprehensive study of background of the organization reveal that it was founded by Jeff Bezos during the same era of the internet boom when it was rapidly becoming one of the most convenient platforms for the users and the population all over the world including the U.S; which is the home country and a domestic market of the company.

The comprehensive analysis and the research regarding the product offerings of the organization reveals that the business started operating with the product portfolio of around 20 different products through the website of the business however; the product portfolio of the organization has also diversified and multiplied over the period of time and this has also supplemented and contributed towards the development of the business in the markets it operates today.

The present product offering of the business is quite diverse and comprehensive as it includes various distinctive products that represent each and every field of life and needs that are generated from the target audience of the market where the organization exists and pursues business activities. The present product portfolio of the organization includes daily life products, clothes and apparel, jewelry, books, tools, equipment's, books, software’s, CDs, games and many more.................

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