Dr. Stuart Weisman, CEO ePhysician, creator of hand-held device to enter recipes and capture changes, wonders whether its marketing strategy is appropriate. While all agree that the product is excellent, the sales results are poor today. "Hide
by Regina E. Herzlinger, Grady Claus, Gayathri Koundinya Source: Harvard Business School 18 pages. Publication Date: September 21, 2001. Prod. # 302 021-HCB-ENG
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