The case scenario follows Scott Painter and his team as they deal using a disaster that threatens the survival of TrueCar, a company founded by Painter to improve consumers' auto buying experiences. TrueCar's automotive dealer network, from which the business earns its revenue, is rapidly declining in size as merchants leave to protest TrueCar's practices. The instance also describes Painter's personality as context for the scenario and the situation. Painter and his team must persuade dealers to rejoin its network to be able to live, which will require the business to rethink its identity.
PUBLICATION DATE: September 05, 2014 PRODUCT #: E527-PDF-ENG
TrueCar Transforming The Car Buying Experience Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
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