Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism Harvard Case Solution & Analysis

This case is the stewardship and risk of the host country, Beiersdorf in the interwar years. It can be used in business courses to teach the history and general political risk management of multinational corporations. Beiersdorf, the German personal products company, has expanded globally to 1914, but had its foreign plants and intellectual property expropriated during World War 1. After 1919, the Director General Willy Jacobson restored international business, and tried to protect him from the "masking" the ultimate ownership. Following the appointment of Adolf Hitler as Chancellor of Germany in 1933, Beiersdorf and Jacobson also personally attacked by the anti-Semitic Nazi regime in their country. Case can be used as a vehicle to understand the growth of the host country and the risk of companies in the interwar years, and more generally to explore strategies that companies can follow to try to manage the risks. "Hide
by Jeffrey J. Jones, Christine Lubinski Source: Harvard Business School 25 pages. Publication date: April 19, 2011. Prod. #: 811060-PDF-ENG

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