Howard Lester, chairman and chief executive officer, has just completed a second offer of ordinary shares in the Williams-Sonoma, Inc ($ 218.2 million in 1989 sales).) After landing $ 500 million in retail sales, the task of Leicester is to: 1) the priorities of investment in five existing catalog and retail store concepts, and 2) the alignment of corporate strategy with retail internal structure and consumer demand. The case presents historical data on the company, its industry and competitors to support the analysis. "Hide
by Nancy F. Koehn, Michael Deering Source: Harvard Business School 18 pages. Publication Date: July 19, 1996. Prod. #: 797019-PDF-ENG
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