Edmund publishes car price guide books (600,000 units per year) and the Internet (16,000 users per day or more). The site can be found at www.edmunds.com. In the market, it makes money by selling books. In the virtual market, they make their money on referrals -. Referring clients to Auto-By-Tel, the car-shopping service, and GEICO, auto insurer, including "Hide
by John J. Sviokla Source: Harvard Business School 14 pages. Publication Date: July 22, 1996. Prod. #: 397016-PDF-ENG
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