Following a tepid apology from her dad, Korean Air's chief executive officer, her actions drew a public backlash because they exposed the awareness of entitlement prevalent among wealthy family conglomerates in South Korea.
Will she react in the face of unsuccessful service? Why had she turned into a target of the public counterattack? What can Korean Air do to alleviate the negative consequences of the event? Mei Jie Zhao is affiliated with National University of Singapore.
PUBLICATION DATE: November 30, 2015 PRODUCT #: W15561-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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