James Amphlett, financial analyst Xenon Capital LLC, were asked to rate PolyMedica corporation whose shares are xenon was considering adding to its portfolio of service development. PolyMedica was rapidly growing provider of diabetes testing equipment for the elderly, who were covered by Medicare. PolyMedica promoted its products through direct response advertising in the late night television commercials, often featuring veteran character actor, Wilford Brimley. Financial analysts have criticized the company's accounting policy for capitalization and amortization of direct response advertising costs of acquiring new customers "Hide
by Graeme Rankine Source: Thunderbird School of Global Management 9 pages. Publication Date: March 1, 2011. Prod. #: TB0255-PDF-ENG
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