Microsoft CarPoint Harvard Case Solution & Analysis a web account Microsoft, in an online automotive retailing. Although she could not, in fact, to "sell" or deliver any vehicle, it can shift the majority of consumer search, comparison and decision-making, including pricing, the traditional dealer online. This shift in the buying behavior of the market to the virtual market has been significant in their consequences for consumers and dealers, CarPoint and its competitor firms face the dual challenge in creating an effective e-commerce and the impact on their partners to ensure effective service experience. CarPoint, however, was a late entrant and facing competition from the first category of engines,, and As a result, it comes to the big issues of the channel and changes in consumer behavior, as well as tactical issues related to a competitive position in a competitive market such as online and off-line. "Hide
by Jeffrey F. Rayport, Avnish Bajaj, Steffan Haithcox, Michael Kadyan Source: Harvard Business School 31 pages. Publication Date: June 23, 1998. Prod. #: 898280-PDF-ENG

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