This case examines Communauto, the first carsharing organization, which is based in Montreal, Quebec, Canada in North America. The case focuses chiefly on Communauto's CEO, Benoit Robert, as he ponders just how to make carsharing even more prevalent and environmentally impactful and builds on his success. Unlike a lot of sustainability oriented cases which focus on translating a 'notion' into offering or a workable enterprise, this case concentrates on an organization that's already established, is financially sound, and is achieving its environmental objectives.
Pupils analyze the method by which the founder can address the unavoidable tension between growing the business and pursuing his challenging aim of meaningfully reduction in the environmental impact of private transportation. It illustrates a for-profit model of the latest social entrepreneurship in a North American context, supplying a comparing focal point to the multitude of cases that depict not-for-profit social entrepreneurship initiatives in less developed nations.
PUBLICATION DATE: February 09, 2015 PRODUCT #: NA0315-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
GTI in Russia
Acquisition of Liston Mechanics Corporation
Ashmark Corporation: Dealing with a Supply Disruption
All Aboard: Making Board Effectiveness a Reality
Portrait of a Leader: Sheryl Sandberg
The Thoughtful Leader: A Model of Integrative Leadership
Tibotec: Partnership with HIV/AIDS Alliance in Uganda: Working Together for Development
Better Place: The Electric Vehicle Renaissance
Change at Pfizer: Jeff Kindler (B) The Wyeth Acquisition
Steel Partners: Hedge Fund Activism in Japan
