In 2010, Zhejiang Geely Holding Group Co. (Geely Holding) acquired Volvo from Ford Motor Company. In early 2011, various questions were left unanswered about Volvo's strategy and the long term integration plan for the acquisition. With the acquisition of Volvo, Geely Holding gained access to a global car dealer network, advanced automotive technology, and management knowledge. A successful integration of Volvo could assist Geely Holding enhance its own line of cars for global markets and spot Geely as a unique brand in the Chinese automobile industry that is fiercely competitive.
Volvo's new management declared that its goal was to more than double worldwide sales to by 2020, with half of the quantity coming from sales in China. The organization was also intent on enlarging Volvo manufacturing in China and developing a brand new luxury car for the China market. To implement the strategy for increase, Volvo would need to address various problems, such as the integration between the Chinese and European organizations, the future of the Volvo brand, and the relationship between the China -based Geely automobile company along with the international Volvo Company.
Volvo and Geely Case Study Solution
PUBLICATION DATE: October 01, 2013 PRODUCT #: TB0319-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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