Evive Health and Workplace Influenza Vaccinations Harvard Case Solution & Analysis

Evive Health is an organization that handles communication campaigns on behalf of medical insurance plans and large companies. Using big data techniques and insights from behavioral economics, Evive deploys targeted and productive messages that enhance individuals' health behaviours.

This case follows Prashant Srivastava, Evive's Chief Operating Officer, and Jennifer Lindner, Evive's Creative Director, as they design a messaging strategy for promoting influenza vaccination at the complimentary workplace practices of a large utility company.

PUBLICATION DATE: March 04, 2016 PRODUCT #: 916044-XML-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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