Evive Health is an organization that handles communication campaigns on behalf of medical insurance plans and large companies. Using big data techniques and insights from behavioral economics, Evive deploys targeted and productive messages that enhance individuals' health behaviours.
This case follows Prashant Srivastava, Evive's Chief Operating Officer, and Jennifer Lindner, Evive's Creative Director, as they design a messaging strategy for promoting influenza vaccination at the complimentary workplace practices of a large utility company.
PUBLICATION DATE: March 04, 2016 PRODUCT #: 916044-XML-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
PSINet: Building an Internet Super Carrier A
Acquisition of Liston Mechanics Corporation
Ashmark Corporation: Dealing with a Supply Disruption
All Aboard: Making Board Effectiveness a Reality
Portrait of a Leader: Sheryl Sandberg
The Thoughtful Leader: A Model of Integrative Leadership
China Novartis Institute for Biomedical Research: Building a sustainable, globally integrated research enterprise
Effective Leadership in Unexpected Places: A Sociohistorical Analysis of the Red Tops Dance Orchestra
Jensen Shoes: Lyndon Brooks’ Story
Lifeline Systems, Inc. (B)
