In spring of 2008, the promotion manager of the Wheaties was getting organized for a conference to go over ideas about how to reinvigorate one of the very iconic and well known cereal brands in United States, which over the previous few years had practiced a steady downward trend in the market share.
Wheaties Reinvigorating an Iconic Brand (A) Case Study Solution
The sole constraint the manager would impose was that any product that is new could not replace the original Wheaties. She was open to any opportunity to distinguish Wheaties from the orange box and yet completely embody the brand equity.
PUBLICATION DATE: September 11, 2012 PRODUCT #: UV6536-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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